Executed an Innovation Lab focused on healthy breakfast for kids for the Innovation Center for U.S. Dairy. Industry experts from a wide range of foodservice segments gathered to re-think and reposition dairy as a solution for kids at breakfast away from home

Chefs and menu developers were treated to a full culinary portfolio of ideas that inspired them to consider sausage as the new bacon when adding flavor and customer appeal to restaurant menus

Gave professional chefs a fresh new idea to capitalize on their consumers' desire for taste experiences - cheese flights featuring BelGioioso's line of artisan cheeses appeared in leading trade publications targeting foodservice professionals

Repositioned the childhood favorite as a delicious and desirable on the go snack for college students for Quaker Oats

Used school foodservice as a test market for retail products and promotions targeting kids for Frigo Cheese

Turned a commodity into a marketing opportunity for the dairy industry and reversed a decade's long decline in milk consumption by school age children for Dairy Management Inc.

Challenged Top pastry chefs to create signature toppings for soft serve yogurt and kefir to draw attention to the new state of the art soft serve equipment from Argosy International at the National Restaurant Association Show

Created a market by market media roll out to support the launch of BelGioioso's new unwrap and roll fresh mozzarella in retail stores across the country