Integrated Media & Public Relations
Introduced Johnsonville Sausage & Gravy Stuffed Biscuit to convenience stores
Captivated college and university students by featuring The Cap'n with a whole new attitude for on-the-go promotions for Quaker Oats
Enticed school foodservice directors with this healthy snack and captured the attention of kids with an irresistible character for Frigo Cheese
Featured products, promotions and on target recipes geared towards college students in a wide range of campus foodservice venues for Hatfield Meats
The New Look of School Milk
Created a new look for school milk that captured the attention of school foodservice directors and made kids look at milk in a whole new way for Dairy Management Inc.
The Power Behind the Play
Teamed up milk and NFL to promote dairy and physical activity to kids in school in a 5 year long initiative that successfully encouraged kids to drink more milk and be more active
Scotty's Kids Menu
Promoted a line of kids entrées for Scotty's Home Market to families who wanted restaurant quality with at home convenience when they ordered home delivered groceries
The New Energy in School Protein
Established credibility with School Foodservice Directors by leveraging success in menu development with top Casual Dining and QSR chains for Quantum Foods
Adventures in Good Eating
Leveraged pop culture trends to promote healthy eating among kids at school for the National Dairy Council with enticing, interactive and educational student promotions
The Breakfast Power Drink
Leveraged the popularity of sports drinks among kids by repositioning milk as the ultimate power drink for Dairy Management Inc.
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